Neiman Marcus, Nordstrom ditch Ivanka Trump’s brand

Department stores Neiman Marcus and Nordstrom have decided to bid adieu to Ivanka Trump and her fashion brand.

Nordstrom was first to make the cut on Thursday, followed by Neiman Marcus earlier today.

Nordstrom told Business Insider that the eponymous brand’s declining sales led to its decision.

“Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount,” a Nordstrom representative told Business Insider. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

The axing comes as the “#GrabYourWallet” campaign continues to implore shoppers to boycott retailers associated with Trump and any connected brands.

Shannon Coulter, who launched the campaign last October, has been tracking the brand’s inventory for the past couple of months.

During the first week of December, 71 different Ivanka Trump products were available on Nordstrom’s website, reports Business Insider. Last week, there were 26. On Wednesday, nine products were available.

Meanwhile, Neiman Marcus had 21 products for sale earlier this week. Now, there are none.

[Business Insider]