Airline develops beer designed to taste good at 35,000 feet

Betsy Beer (credit: Cathay Pacific)

When washing down Benadryl at the beginning of a long-haul flight I often find myself wishing the alcohol I pair the sleep-inducing medication with didn’t taste so… off.

Enter Hong Kong-based airline Cathay Pacific, which has developed its own brand of beer designed to taste better in air. Betsy Beer, named after the airline’s first aircraft, is initially being offered to first and business class passengers on flights between Hong Kong and destinations in the UK, according to a press release.

Cathay Pacific reportedly used a combination of science and traditional brewing methods, combined with ingredients like Dragon Eye fruit, New Territories’-sourced honey and Fuggle, a hop used in traditional British craft ales.

A 2010 study found that passengers lose about 30 percent of their sensitivity to sweet and salty foods in-flight, reports Motherboard. “In the air, food and drink tastes as it does when we have a cold,” said Dr. Andrea Burdack-Freitag.

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