Abigail Klem — the new head of Ivanka Trump’s eponymous fashion line — told Refinery 29 last week that the brand has recently seen “some of the best performing weeks in the history of the brand.” But we’d wager that the eager shoppers don’t have wallets as fat as Ivanka’s.
Last night, Klem announced that the contentious brand is set to ditch its high-end jewelry line, to focus exclusively on its $100 or less offerings. Rich people, it would seem, just don’t want to spend their pennies on Ivanka Trump jewelry.
“As part of our company’s commitment to offering solution-oriented products at accessible price points, we have decided to discontinue the Ivanka Trump Fine Jewelry collection,” said Klem in a statement on Monday, reports the Daily Mail. Prices for the line typically range between $400 to $25,000.
Back in February, T.J. Maxx and Marshalls stores sent a note to employees telling them to throw away signs for Ivanka Trump products.
“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into” the racks where most products hang, the note reportedly read. “All Ivanka Trump signs should be discarded.”
Although displayed less prominently, products were not removed from the sales floor, unlike at Neiman Marcus and Nordstrom. Earlier this year both stores decided to bid adieu to Trump’s brand. Nordstrom told Business Insider that the eponymous brand’s declining sales led to its decision.