Will international politics sour Bordeaux sales?

petrus
petrus

All hail the Bordeaux! Experts are saying that the quality of the 2016 varieties is exceptional. Nicolas Glumineau, who runs Château Pichon Lalande in Pauillac, told Bloomberg, “2016 was a miracle, it’s like a mix of two great vintages, 2009 and 2010,” despite the spotty weather during growing season.

Merchants and journalists will flock to the region next week for “en primeur,” the region’s well-known annual spring ritual, to sample some and give their final verdict.

Aside from quality, the quantity is certainly noteworthy.

“The 2016 harvest is the largest in more than a decade, the equivalent of about 770 million bottles, according to official figures,” Bloomberg reports.

But there are other factors that will effect wine sales as well. For instance, the politic climate is just as important as the actual weather for grape growing. Because of the flux created by Brexit, the failing British pound and upcoming French elections, it’s possible it will be a challenge to sell the French vino globally.

Shaun Bishop of JJ Buckley explained in an email to the publication, that “a new, hugely important variable in the U.S is what kind of impact the proposed border-adjustment tax being debated on Capitol Hill might have.”

Still U.S. sellers report healthy sales and don’t seem too worried because the dollar is strong.

As proof, last week Sauternes estate Château Guiraud announced its release price, even before buyers tasted it, and pitched it at €30 ($32.40), the same as for the 2015.

[Bloomberg]