Ad guru David Deutsch’s Turtle Bay home sells for $13.5M

From left: David Deutsch and interior shots of the townhouse at 226 East 49th Street

The estate of advertising guru-turned-painter David Deutsch sold his townhouse in the historic Turtle Bay Gardens neighborhood to the Carlyle Group for $13.5 million, property records filed today with the city show.

The 38-foot-wide, 8,000-square-foot house, located at 226-228 East 49th Street, has five bedrooms and seven fireplaces, according to a listing with Douglas Elliman’s Steve Halprin and Jan Hashey. Following Deutsch’s death in June, the townhouse hit the market in July for only the second time since 1961 and was asking $16.5 million.

The property sports a fifth-floor exercise pool, a ballroom and a retrofitted elevator. It also features a double-height artist’s studio, which Deutsch ostensibly used to create his one-man exhibits that won critical acclaim around New York and Florida.

Deutsch was best known in the business world for founding David Deutsch Associates in 1969, an ad agency that is now known as Deutsch. He left the ad industry in 1993 to pursue his artistic passions.

The Elliman brokers declined to comment. Representatives for Carlyle weren’t immediately available for comment.

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