Luis D. Ortiz redeems himself with $8.5M 30 Lincoln Plaza sale

30 West 63rd Street and Luis D. Ortiz
30 West 63rd Street and Luis D. Ortiz

Milstein Properties gave Douglas Elliman’s Luis D. Ortiz another shot at his 30 West 63rd Street listing, which he was fired from in last Wednesday’s episode of “Million Dollar Listing New York.” As seen earlier in the season, Ortiz meets with Milstein’s CAO, Janet Martin, on camera to tell her he wants to have this listing exclusively, rather than have her in-house brokers market it. Together, they work out a deadline that he must meet to make the sale.

The condominium home, which the broker/star originally listed for $7.8 million and ultimately had a hard time unloading on camera, sold early this week, according to StreetEasy. Douglas Elliman’s site shows the spread traded hands for $8.5 million.

“I really believe that this building is undervalued,” said Ortiz. “To me, it’s worth much more.”

The entire building is owned by Milstein — which usually uses its own in-house agents for property sales here, according to the show. The home returned to the market under Ortiz’s name with a $9.3 million ask in mid March, StreetEasy shows. The apartment entered contract one week later; the transaction does not yet appear in city records.

“Everything that really happened, you will see on ‘Million Dollar Listing New York,'” Ortiz said.

Ortiz had the spread completely restaged, outfitting it with a swank look. The 2,738-square-foot apartment has four bedrooms and 3.5 bathrooms. There are two exposures in the entertaining space, as well as an open kitchen, according to the listing. It’s located a stone’s throw from Lincoln Center. The identity of the buyers was not immediately known.

Ortiz declined further comment on getting the listing back and the final sale. Martin declined to comment on the sale, though she recommended that viewers “keep watching the show” to see how Ortiz works it out in the end.

Overall, building amenities include a doorman, fitness center and pool. — Zachary Kussin

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