Goop magazine is happening and Anna Wintour is a partner

Unstoppable ladies (credit: Paramount Pictures and Magnolia Pictures)

Ever wish you could cross the wellness tips in goop with the glamour of Vogue? Well thank whatever chic earth goddess you pray to, because Anna Wintour and Gwyneth Paltrow have teamed up to bring you just that!

The magazine queen and the wellness queen announced today that they will be launching a quarterly print magazine — called “goop”– plus digital and social content that will be “original and produced by goop, while the creative is an artistic collaboration between goop and Condé Nast.”

We’re not really sure what that means yet, but we have a few suggestions for editorial content: fashion spreads of models doing yoga in their $8,000 yurts; wedding features where the bride and groom sprinkled sex dust in all the food; and paparazzi of celebrities walking barefoot in the park (also known as earthing).

And we really hope Anna contributes a story or two to the magazine; we’d really love to hear her thoughts on bee stings for beauty or vagina steaming. [WWD]

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