We’ve all heard the term “photobombing” — when something or someone unexpectedly ends up in a photo. Well, now an upscale New York City florist is making an artistic statement by “flowerbombing” Gotham. Lewis Miller — whose high-end clients include Chanel, Bergdorf Goodman and Ferragamo — is leaving beautiful floral arrangements in unlikely places to the surprise and delight of New Yorkers and their Instagram followers. Selfies with flowers are tagged #LMDxNYC and #LMDWasHere. The flowers he uses are “regifted” from previous events.
In a blog post entitled “Flower for the People,” Miller explained the rationale behind his “flower flashes” — he never discloses a site beforehand — in purple prose: “We are in the business of fantasy and flowers; transforming key life moments in our client’s lives into magical, everlasting memories. My desire yesterday was to recreate just a sliver of that sentiment and offer it up to the city dwellers and tourists of this great city.”
Over the course of the last six months he has placed a ring of rainbow-colored blossoms around John Lennon’s “Imagine” memorial in Central Park, sprinkled a cascade of white daisies on Robert Indiana’s “Love” statue in Midtown and graced Central Park’s “Alice in Wonderland” statue with a stole of roses. On election day, he got political and wrote out the word “Vote” in pink flowers under the Washington Square arch.
In honor of the #metball2017 and master inconoclast @commedesgarcons #reikawakubo we gave the Crosby Street Hotel cat a punk rock Mohawk, turning her into an avant garde skunk. #metamorphosis #design #transformation #liatris #eryngium #boterosculpture #lmdxnyc #flowerflash #lmdwashere #lewismillerdesign @firmdale_hotels
“Who doesn’t love to get flowers?” Miller told Vogue. “They are such a luxury, and New York City is a very gritty, fast-paced town. If we can bring nature — something wild and sumptuous — to New Yorkers and make them smile, the way people smile when they witness a random act of kindness, then that is a great thing.” Taking the art of floral arrangement to a whole new level, he went on to explain, “There is something sort of ‘Banksy-esque’ about what we do, which is fun and exciting!”
We sure hope everything continues to be coming up roses for Miller and that this flower bandit strikes again and again.