While brokers like to use the term “real estate porn” to describe uber luxurious abodes, the term can sometimes mean something decidedly different. When sellers of homes have somewhat risque furnishings or artwork, it can be challenging for brokers to navigate touring the home with potential buyers. But how do sexy furnishings affect the value of a sale?
The WSJ posed this questions to some industry veterans and got varying responses.
One agent described trying to sell a $3.25 million suburban mansion with large, overtly sexual paintings gracing its walls. When the seller refused to remove them because he thought they were integral to the decor, the agent had to give out warnings to potential buyers that some of the decor might be R-rated. Part of the agent’s job was preventing children from catching a glimpse. The sexy home sold for an unsexy price far under-ask.
Another broker recounts a Park Avenue co-op that housed large, nude paintings of the owner’s wife, along with a nude statue of her. While the agent tried to make light of it by asking if they came with the home, ultimately the property didn’t sell and was taken off the market.
It would appear that when it come to property sales, sex doesn’t always sell. [WSJ]