If there’s one thing that unites the residents of 15 Central Park West, it is — as ABBA would sing — “money, money, money.”
The famed Manhattan condo building is filled with bankers, hedge funders, business tycoons, foreign billionaires and household names. The musician Sting owns, and is trying to part with, his duplex at the building for $56 million. Hedge-fund manager Daniel Loeb paid a record-breaking $45 million for his pad back in 2005, long before the building was completed. And Bob Diamond, the former CEO of Barclays, has just found a buyer for his penthouse, which was asking $59 million.
Unit 8B, the apartment LLNYC toured for the latest installment of our Big Open House series, is no exception. According to city records, it’s owned by corporate lawyer Gerald E. Ross. He recently listed the unit for $33 million, after paying a little more than $11 million in 2007 under the LLC, Victory East.
According to StreetEasy, the condo has been on the market for 114 days, but Compass broker Jacques Cohen, who has the listing, tells us it’s had a swanky new look for around three weeks. The new look comes courtesy of Cheryl Eisen, founder and CEO of staging company Interior Marketing Group (IMG).
The five-bedroom wasn’t in bad shape before, LLNYC was told, but they wanted to present it in the best light possible, and to our somewhat-trained eyes it did the trick.
The 3,478-square-foot apartment is now full of plush, neutral-colored furniture, statement accessories and bursts of accent color that make the space seem approachable and oh-so livable.
Plus it boasts oak herringbone floors, 10-foot-high ceilings, and, elsewhere in the building, a private wine cellar that will hold 1,000 bottles. But it’s the views that make the best impression.
The Robert A.M Stern-designed building is divided into two sections: the “house” section (the shorter building closest to the park) and the tower section, which juts up behind. 8B is in the house section, which means the views in question are prime Central Park.
The eighth floor — not too high, not too low — sits just about level with the tops of the trees — a sea of green in the summertime. With 50-feet of frontage, views abound in the the spacious open-plan living area, the formal dining room — currently staged as a den — and the master bedroom.
A possible downside: the kitchen is a little on the smaller side. But why cook when there’s a private, residents-only restaurant downstairs? On the day we toured, specials included Alaskan king crab, hamachi crudo, and tater tot “nachos”.
To appeal to the kind of extremely wealthy buyer than 15 Central Park West attracts (and that a $33 million apartment demands) Eisen covered the walls with huge, colorful pieces of art, created by IMG’s in-house art department.
“Art was absolutely essential to this staging,” said Cohen, noting that any potential buyers would almost certainly be the collecting type.
It sounds like it’s doing the trick, he dished that they’ve seen a lot of interest from both overseas and domestic purchasers. But the early summer sunshine helped too, “better weather means better foot traffic,” said Cohen.
It’s certainly better than showing people a view of dead trees and asking $33 million.