You can forget about buying fur on Net-a-Porter

Socialites and movie stars will soon need to find a new source for their minks and sables. The Yoox Net-a-Porter group, which is the largest luxury online marketplace in the world, announced today that they would no longer be selling any fur clothes and accessories.

“We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change,” said Matteo James Moroni, Head of Sustainability at YNAP in a statement.

The policy extends to all the Yoox companies, including Mr. Porter and The Outnet. The company has joined the Fur Free Retailer Program, which provides a list of “retailers you can trust” for conscientious consumers.

Of course, we never expect the fashion industry to be 100 percent fur-free. Anna Wintour, for instance, once told “60 Minutes” that she’d rather travel with security around her rather than forgo the fabric. “I don’t like to travel with security, but it got to the point when I was having thrown pies and rice and fake blood and all sorts of things thrown at me,” she said “I mean, was I going to not have security and not wear fur? No way.”