JetBlue will soon accept self-taken photos in lieu of traditional boarding passes. The airline is partnering with U.S. Customs and Border Protection (CBP) and SITA to test out the new endeavor. Passengers can have a photo snapped and it will be matched to one’s official passport or immigration photo via facial recognition software.
In the hopes of making air travel less of a headache, an exec from JetBlue tells Forbes, “We hope to learn how we can further reduce friction points in the airport experience, with the boarding process being one of the hardest to solve.”
The photo database will verify all details and travelers will be alerted via screen when they are allowed to continue. From there, crew members armed with iPad minis will interact with passengers.
Meanwhile at Delta, the airline plans to begin testing biometric technology in its baggage-drop machines. Similar to JetBlue’s endeavor, the technology also uses facial recognition to match passengers to their passport photos. No word if United has figured out how to enlist robots to drag unruly passengers off planes.
We are all for the era of the selfie, and seriously, what could possibly go wrong? [Forbes]