Google wants you to be cultured up the wazoo. The tech giant has worked to expose commoners to art and opera, and now as part of a new fashion-related initiative, “We Wear Culture,” it is hoping to give anyone with a WiFi connection a passion for fashion.
Amit Sood, the director of the Google Cultural Institute, admitted that tech giant was initially reticent to immerse itself in all things fashion. “We didn’t do fashion because we didn’t understand fashion, to be very honest.” But now it has partnered with a total of 180 museums, schools, and cultural institutions from 42 countries to digitize couture.
For example, one of the partners, the Costume Institute at the Metropolitan Museum of Art, is displaying the museum’s holdings with digital photos that allow viewers to zoom in, as well as through virtual-reality platforms.
“I’ve always wanted to do a show on sound and dress, the rustle of the bustle, the creak of the crinoline, and the idea of how objects tell stories through their sounds,” explains Met curator Andrew Bolton. “It’s a really important sensorial aspect of fashion.”
The site offers information on a variety of fashion-related topics, like the origin of the protest tee, the power of Coco Chanel’s LBD and Ferragamo’s “Marilyn Monroe” pumps. [NYM]