Byredo, the upscale fragrance and candle company beloved by Taylor Swift, just announced that its founder, Ben Gorham, will be collaborating with none other than IKEA to produce a line of scents.
There aren’t too many details about what this scent will smell like; all a press release from the company says is that it will explore “the scent of IKEA, if there is one.” It certainly won’t be easy to capture that magic scent of about fighting couples, discount rugs and meatballs.
“I feel people just don’t reflect enough when it comes to scent, but smell is a very relevant part of our life and also the home. To collaborate on this idea of “invisible design” with IKEA, getting people to think about smell is very exciting,” Gorhan said in a statement.
Hopefully, this IKEA scent is a tad cheaper than the brand’s usual wares; a fragrance from Byredo typically costs around $150, while a candle costs $80. The IKEA collection will be launched starting 2019, so we still are a little ways away from achieving affordable scented Nirvana.