LLNYC cover star Paris Hilton releases new perfume Rosé Rush

Former reality star and businesswoman Paris Hilton has released her 24th perfume today. Called “Rosé Rush,” the scent is a follow-up to her popular “Gold Rush” fragrance from last year.

“Rosé Rush is a scent to evoke confidence and ambition within all women – particularly in the areas of love and romance,” Hilton said in a press release. The scent features aromas from rose petals, neroli and lychee, rose of May and peony, along with some subtle notes of papaya, amber and cedarwood. 

Hilton’s perfumes have made over $3 billion since she started producing them, but they are not the only venture she is involved with. In our upcoming cover story with her, she told LLNYC about all of her new projects, which include a VR game, a short film called “Sorry” that she is producing with her boyfriend, Chris Zylka, a documentary about social media and a VR game that she says will be a “a social platform mixed with VR and an experience that has to do with me.”

Rosé Rush is available only at Perfumania and Perfumania.com, and costs $65 for a 100 mL bottle.