One percenters are fanatical about their pets, known for throwing pampered pooches elaborate fetes — even weddings! — and decking them out in fancy duds. So it is no surprise that they are now spending big dough on high-end pet resorts.
According to the American Pets Products Association, Americans spent nearly $6 billion on pet grooming and boarding, which is separate from the nearly $16 billion they spent on veterinarian care. That number is expected to increase to $350 million this year.
The New York Times details the latest over-the-top and pricey offerings at various luxury pet properties. One example is a pet owner who has checked his beloved chow chow, Ripley, into a pricey pet resort to the tune of $1000 for an eight-day-stay. So what does Ripley get for that? Believe it or not, in addition to a ton of treats, he resides in private suite and gets three walks a day. At bedtime, his he gets an extra 20 minutes of “cuddle time” — which is more than most of us humans get while on vacation. One similar resort even offers to have a human sleep next to the coddled canine all night for $200, should Fido have trouble getting his shut-eye.
At other fancy resorts amenities are available a la carte. Some examples include: a “water workout and lap swim” for $40, or a more strenuous Iron Dog workout — jog, swim and field play — for $80. A post-play massage is $35. And what better way to commemorate a luxury vacation than with pictures! While our four-legged friends can’t take selfies, photos for owners are $10, for four pictures. Other goodies include blueberry facials ($35), mud bath treatment ($30 to $50), “pawicure” ($15, though nail polish is an additional $15) and “ear cleaning and hand-plucking of the hair” ($12).
“We do a very intensive interview with people so we understand their dogs and what they need,” said Leah Fried Sedwick, the owner of Olde Towne Pet Resort, where Ripley dog stays. “We have dog swimming, an indoor track, cardio-joggers for dogs. We have an agility field that may look like serious playground equipment. We’ll cater to whatever their meal interests are. We do massages if you have an older dog.”
Ripley’s owner especially appreciates the perk of getting report cards on his furry friend.
“Everyone who’s had interaction with him writes a little note,” he said. “It’s the kind of feedback a parent might get. He played with so and so, this is what they did, this is what kind of activities they engaged in.” [NYT]