Crazy (non-famous) people are filming their entire lives for some reason

America’s obsession with reality TV has finally gone too far. No, we’re not talking about the 2016 presidential election, or the fact that the Kim Kardashian is worth an estimated $45 million. We are talking about the fact that it is apparently a new trend (?!) for random, non-famous people to hire film crews to shoot large swaths of their lives while they do boring things like go to work and do laundry.

“You never know when you could be having a conversation that naturally leads to something that brings value to somebody watching,” one such filmee told the Times. “You try to catch all the moments.”

Other people who live this way include one of the founders of Elite Daily, Gerard Adams, who calls himself a “Millennial Mentor”; Gary Vaynerchuk, whose company VaynerMedia does a lot of the filming for people; and Cy Wakeman, the founder of a human resources company who was surprised when she got a lot of rude, sexual comments on her videos. Really, people on the Internet are terrible? We had no idea!

Though we assumed it was just regular, old narcissism fueling people to think anyone could possibly find their lives interesting, the people who film their lives claim it is also good for personal branding and for their businesses. It is also good for the videographers, who charge between $300 to $500-a-day, or up to $25,000-a-month.

At least they are being paid to watch this disaster. [NYT]