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We’ll give you three guesses where Ivanka Trump is opening a new store

Bloomingdale’s shoppers may not be thrilled when they spot Ivanka Trump’s brand, but we guess anyone who visits Trump Tower feels differently.

The First Daughter’s fashion line is opening a new store location there, with signs advertising it cropping up last night in Trump Tower.

Trump herself no longer runs her brand, though she still owns it.

“A storefront is invaluable, even for Ivanka,” Faith Hope Consolo, chair of the retail leasing team at Douglas Elliman, tells LLNYC. This is actually the second Ivanka Trump storefront to open in Trump Tower. The other is a small jewelry shop; it is likely this new store will hawk Ivanka Trump’s fashion goods, which include shoes, clothes and purses. Ivanka Trump previously had jewelry stores on Mercer Street and Madison Avenue.

“She has a lot of great stuff,” Consolo says. “This is a great way for her to show the depth of her brand.”