Fredrik Eklund launches “The Sell” at Hotel Hugo

Fredrik Eklund and Luis Ortiz
Fredrik Eklund and Luis Ortiz

“Million Dollar Listing NY” fans and real estate brokers gathered yesterday evening at Hotel Hugo to celebrate the launch of Fredrik Eklund’s latest book “The Sell: The Secrets of Selling Anything to Anyone.” The book is out today.

Fredrik Eklund
Fredrik Eklund

 

Eklund posed for photographs and shook hands with each member of the crowd of more than 100, which queued around the Hudson Square block. Over cocktails and hors d’oeuvres, Eklund thanked his publisher and took questions from the audience.

The line outside the event
The line outside the event

 

Gilt City hosted the party, and in return Eklund has curated a collection on Gilt City featuring his favorite local NYC experiences, which include Rumble Fit NYC in Soho, Three Squares Studio salon in Chelsea, the Roofbar at Hotel Indigo and dinner at Yerba Buena Perry in the West Village. Read The Real Deal’s review of “The Sell” here. – Christopher Cameron

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