NYC hotels are reinventing the luxury shopping experience

Bergdorf Goodman
Bergdorf Goodman

NYC hotels are increasing offering over-the-top luxury experiences (think $3,000 cocktails, “caviar” spa treatments and a personal butler “to tie your bowtie”). And thanks to new partnerships with high-end retailers, hotel guests no longer need to lift a finger to shop for their favorite designer brands.

At the Upper East Side’s Mark Hotel, guests are being shuttled just over 20 blocks by pedicabs to Bergdorf Goodman, where they can shop before and after hours with Bergdorf’s director of shopping, according to the New York Times. And those staying in one of the Mark’s pricey suites (starting at $1,200 a night) receive a bonus: a $500 gift card and a facial in Bergdorf’s beauty department.

“Retailers and hotels assume that if you’re staying at a pricey property, you have the means and inclination to shop, and these partnerships give you an incentive to do that with a specific name,” Milton Pedraza, the founder of the New York-based luxury research and consulting firm the Luxury Institute, told the Times.

At the Quin in Midtown, Bergdorf is also on the menu. All of the hotel’s guest-room phones feature a direct-dial button to the store’s personal shopping team. Guests of the “Terrace suite” get a $300 gift card. Rooms at the Quin start at $499 a night; suites at $2,000.

And at Midtown’s WestHouse, guests who stay three or more nights receive a $500 gift card to Net-a-Porter, an online fashion retailer.

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