Superrich people travel but don’t take vacations

Ad mogul Richard Kirshenbaum (credit: Jesse Dirrmar)
Ad mogul Richard Kirshenbaum (credit: Jesse Dirrmar)
A crowd at Art Basel

The World Economic Forum is the new skiing in Gstaad. According to the New York Times, superrich people whose jet-setting used to follow weather patterns (how pedestrian), now prefer to schedule their travel around meaningful events like Art Basel and the Manny Pacquiao fight.

Apparently, there is no rest for billionaires, who can’t even comprehend why someone would take a break at the beach when they could be discussing the latest Apple share prices. “When they travel or socialize, there has to be some redeeming business value,” David Friedman, president of Wealth-X told the Times. He then went on to provide some insider-info about what it’s like to be married to one of these 1%-ers: “They want a transaction, even from their social calendar.” How relaxing!

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