Wet-To-Dry Eye Shadow: A Guide

Wet-To-Dry Eye Shadow: A Guide
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Wet-To-Dry Eye Shadow: A Guide
May 2013

Wet-To-Dry Eye Shadow: A Guide
About Us

Source: Luxury Listings NYC is a tabloid-sized glossy magazine focusing on apartment and townhouse listings in Manhattan, plus dedicated real estate news that lets readers know what’s going on specifically in their neighborhood, in a way that mainstream media and shelter magazines don’t do. For all of Manhattan’s most desirable neighborhoods — the Upper East Side, Upper West Side, Midtown, Chelsea, Gramercy, Flatiron, West Village, Soho, Tribeca and the Financial District — the magazine provides a cheat sheet on the latest trends, priciest sales and rentals, celebrity moves and new buildings that keeps affluent readers up to date on what’s happening in their backyard. All of Manhattan reads Luxury Listings NYC. Other than its unusually tall size, the magazine has the most unique distribution in all of Manhattan, with delivery to more than 105,000 Manhattan residents. Each copy has the name and address of the homeowner, and is delivered directly to their doorstep. Distributed between 96th Street and Wall Street, coverage is especially heavy in the most affluent neighborhoods, in doormen buildings and townhouses. The top 100 condos and top 100 co-ops in Manhattan also receive the magazine. Because of its targeted distribution, 100% of Luxury Listings’ readers live in Manhattan. That means reaching the most influential audience in the country, those who shape the trends and drive the culture. It also means directly reaching the highly-desirable demographic that is most likely to buy or upgrade their Manhattan abode — those who already live here. Luxury Listings is geared toward displaying the most expensive and unique properties in the city that are on the market. The magazine features sections on the best value listings and the best bargains as well. In addition to advertisements, many notable sales and rental listings will be highlighted by the magazine each month. The entire magazine will be available at LLNYC.com, with direct links to all of the properties highlighted. [divider scroll_text="LLNYC"] Luxury Listings NYC158 West 29th Street., 4th floorNew York, NY 10001 (T) 212-260-1332 (E) editorial@LLNYC.com (E) advertising@LLNYC.com
Wet-To-Dry Eye Shadow: A Guide
About Us

Source: about-llnycLuxury Listings NYC is a tabloid-sized glossy magazine focusing on apartment and townhouse listings in Manhattan, plus dedicated real estate news that lets readers know what’s going on specifically in their neighborhood, in a way that mainstream media and shelter magazines don’t do. For all of Manhattan’s most desirable neighborhoods — the Upper East Side, Upper West Side, Midtown, Chelsea, Gramercy, Flatiron, West Village, Soho, Tribeca and the Financial District — the magazine provides a cheat sheet on the latest trends, priciest sales and rentals, celebrity moves and new buildings that keeps affluent readers up to date on what’s happening in their backyard. All of Manhattan reads Luxury Listings NYC. Other than its unusually tall size, the magazine has the most unique distribution in all of Manhattan, with delivery to more than 105,000 Manhattan residents. Each copy has the name and address of the homeowner, and is delivered directly to their doorstep. Distributed between 96th Street and Wall Street, coverage is especially heavy in the most affluent neighborhoods, in doormen buildings and townhouses. The top 100 condos and top 100 co-ops in Manhattan also receive the magazine. Because of its targeted distribution, 100% of Luxury Listings’ readers live in Manhattan. That means reaching the most influential audience in the country, those who shape the trends and drive the culture. It also means directly reaching the highly-desirable demographic that is most likely to buy or upgrade their Manhattan abode — those who already live here. Luxury Listings is geared toward displaying the most expensive and unique properties in the city that are on the market. The magazine features sections on the best value listings and the best bargains as well. In addition to advertisements, many notable sales and rental listings will be highlighted by the magazine each month. The entire magazine will be available at LLNYC.com, with direct links to all of the properties highlighted. [divider scroll_text="LLNYC"] Luxury Listings NYC158 West 29th Street., 4th floorNew York, NY 10001 (T) 212-260-1332 (E) editorial@LLNYC.com (E) advertising@LLNYC.com
Wet-To-Dry Eye Shadow: A Guide
About Us

Source: about-llnycLuxury Listings NYC is a tabloid-sized glossy magazine focusing on apartment and townhouse listings in Manhattan, plus dedicated real estate news that lets readers know what’s going on specifically in their neighborhood, in a way that mainstream media and shelter magazines don’t do. For all of Manhattan’s most desirable neighborhoods — the Upper East Side, Upper West Side, Midtown, Chelsea, Gramercy, Flatiron, West Village, Soho, Tribeca and the Financial District — the magazine provides a cheat sheet on the latest trends, priciest sales and rentals, celebrity moves and new buildings that keeps affluent readers up to date on what’s happening in their backyard. All of Manhattan reads Luxury Listings NYC. Other than its unusually tall size, the magazine has the most unique distribution in all of Manhattan, with delivery to more than 105,000 Manhattan residents. Each copy has the name and address of the homeowner, and is delivered directly to their doorstep. Distributed between 96th Street and Wall Street, coverage is especially heavy in the most affluent neighborhoods, in doormen buildings and townhouses. The top 100 condos and top 100 co-ops in Manhattan also receive the magazine. Because of its targeted distribution, 100% of Luxury Listings’ readers live in Manhattan. That means reaching the most influential audience in the country, those who shape the trends and drive the culture. It also means directly reaching the highly-desirable demographic that is most likely to buy or upgrade their Manhattan abode — those who already live here. Luxury Listings is geared toward displaying the most expensive and unique properties in the city that are on the market. The magazine features sections on the best value listings and the best bargains as well. In addition to advertisements, many notable sales and rental listings will be highlighted by the magazine each month. The entire magazine will be available at LLNYC.com, with direct links to all of the properties highlighted. [divider scroll_text="LLNYC"] Luxury Listings NYC158 West 29th Street., 4th floorNew York, NY 10001 (T) 212-260-1332 (E) editorial@LLNYC.com (E) advertising@LLNYC.com

Wet-to-dry eye shadows need not be complicated. While it might sound like yet another technique one must master in order to navigate a makeup counter, perhaps it’s better to think of it as a two-for-one deal.

Wear it dry, and you’ve got your standard dusting of color—classic and predictable (in a good way). But wet! Wearing it wet opens a whole new world of opportunity. “What you’re doing is bringing out the pigmented nature of the shadow,” makeup artist Vincent Oquendo says. “Whenever I wet an eye shadow, it’s when I really want it to pop—but it really has to be a special kind of product to be able to blend after it sets. Because a lot of the times when it sets, you get streaking.” Nobody wants that. In order to avoid any wet shadow mishaps, follow these guidelines:

Product

It's like insurance, Vincent says. "You're doubling your wearability."
It’s like insurance, Vincent says. “You’re doubling your wearability.”

First, go with the obvious: any eye shadow labeled wet-to-dry. The Nars Dual-Intensity line is the standout—the singles come in 12 different shimmery shades, and there’s a corresponding brush (then there’s the newly released Dual Intensity Blush line, which was all over Fashion Week—but that’s a product for another post). Burberry also makes a few very versatile shades specifically for this in their Wet & Dry Silk Shadows. And the technique-specific eye shadow category isn’t just a ploy to get you to buy more product. “You can’t just use any eye shadow for this,” Vincent says. “Certain ones will harden up on top and become unusable because they’re not made for this.”

Baked shadows are also fair game—we’re fans of Laura Mercier’s Baked Eye Colour Wet/Dry and Lorac’s Starry-Eyed Baked Eye Shadow Trio in particular.

For more advanced players, Vincent suggests moving on to straight pigment (MAC or even OCC’s Pure Cosmetic Pigments). With the added moisture, they’ll become easier to layer with other products. For a look with more depth, try using a cream shadow as a based before swiping with a wet powder shadow. “It’s like insurance,” Vincent says. “You’re doubling your wearability.

Brush
This all depends on exactly what you want to do. “Mind the resistance,” Vincent says, particularly if you’re looking for uniform color across the lid. “I tend to recommend a blender brush, which is the brush that looks like a feather duster. If you do it with a stiff brush, you’re defeating yourself before you even start. The joy of a wet-to-dry is you have to get it right amount of product loaded up, and then it blends itself. If the brush is too stiff, it will leave the shadow streaky and then much harder to control.”

However, if tightlining or waterlining is in the cards, a much thinner brush is required accordingly.

Liquid
Do not, repeat, do not put eye drops, water, or any other sort of liquid directly on your eye shadow. This’ll screw up your product for later use. “Lately, I’ve been wetting the brush with the Glossier Soothing Face Mist, but Evian Mineral Water Spray is good for sensitive eyes,” Vincent says. If the top of your powder does get a little hardened by wet application, there’s a trick to remove it: Get a clean mascara spoolie and “exfoliate” your compact, Vincent recommends. This won’t crack the compact and will make it ready to go once more.

Photographed by Tom Newton.