Ladies who lunch were shocked today when Jane Birkin — the muse behind their beloved Birkin bag — announced that she no longer wanted to be associated with the bag after a video was released from PETA showing crocodiles being tortured at the farms where they’re bred for their skin.
Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name …, I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag.
Hermès fired back on Wednesday morning, issuing a statement that insisted it does not work with crocodile farms that have such harsh practices:
Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.
An investigation is underway at the Texas farm which was implicated in the video. Any breach of rules will be rectified and sanctioned. Hermès specifies that this farm does not belong to them and that the crocodile skins supplied are not used for the fabrication of Birkin bags.
So maybe the bags are safe with their names after all. After all this publicity, it might be hard to find someone else who wants their name on them (though somehow, we suspect the Kardashians might be up for it).