Virtual reality may allow you (yes, you!) to experience luxury

Though the big news of last night’s Creative Arts Emmy awards (aka the one the no one watches) was definitely that Taylor Swift won one without even trying, the quieter winner was the Oculus Rift work The Sleepy Hollow Virtual Reality Experience. It was the first time a virtual reality game ever won a mainstream award like this, and it’s no surprise why; the game allows you to experience what it would be like if the headless horseman decided to lop your head off and then swing it around in front of you. Nice.

For those of us who prefer a more pleasant experience, like snorkeling or a back stage look at a fashion show, never fear. More and more luxury brands are embracing virtual reality as well. Dior announced earlier this year its Dior Eyes project, which is a virtual reality headset that allows you to see exactly what is going on backstage at its show and will premiere in June 2016.

Lexus has an app that allows you to see what it would be like to drive through the Ascari circuit in Spain and Qantas provides some of its first class passengers with the chance to explore the Great Barrier Reef using Samsung Gear VR headsets. Sublimotion, the most expensive restaurant in the world, also uses virtual reality to “to stimulate the 5 senses, a different experiential trip to anything you’ve ever experienced before.”

Though these projects may be targeted toward high-end users, as VR becomes mainstream (which Facebook is working on doing right now), these high end projects may actually allow those of us without the ample income to (kind of) experience luxury for ourselves. Dior for the people!