Rolls-Royce delivers the “casino” lifestyle in a new convertible



British cars aren’t exactly known for being reliable (see this scene from Mad Men), but boy are they beautiful. Last week, Aston Martin premiered their very first SUV. And today, we are happy to announce great news for any masters of the universe out there who want a car that is as lovely and as expensive as their mistresses: Rolls Royce has delivered their new “drophead” car (i.e. convertible) called, simply, Dawn.

There’s a lot we can say about this car in terms of specifications, including that it is supposedly one of the quietest cars ever made. But we prefer to just leave you with this quote from Giles Taylor, Rolls-Royce’s Director of Design:

Dawn is a Rolls-Royce that feels completely at home on the Route Napoleon. It is a contemporary homage to a life on the Côte d’Azur. The car is a contemporary take on the ‘Casino’ lifestyle. Perhaps seen as cavalier in character it is intended to attract people who relish both freedom and sophistication.

We have no idea what any of that means, but it sounds pretty awesome!  And if you aren’t the one buying the car, but have two friends who will, get excited because Rolls-Royce is looking out for you too. They had the kindness to notice that it’s not always all that comfortable in the backseat, and so decided to make it not horrible back there.

The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.

While we appreciate the extra legroom, we wish they had managed to solve the much larger problem of convertible hair.


And in case you were wondering (because of course you were), though Rolls-Royce claims that the experience of driving the Dawn is “priceless,” sadly there is a price involved and it is not a small one. Be prepared to cough upwards of $300,000 for the pleasure of driving this baby. “Freedom and sophistication” ain’t cheap!