Former supermodel Frederique van der Wal to partner with Halstead


frederique-van-der-walEverything in life is a little more beautiful with a bouquet of flowers — especially your new home.

That’s why Frederique van der Wal, the Dutch supermodel whose upcoming design show will premier on A&E, started Frederique’s Choice, a company that delivers lovely bouquets right to your door. She started the company in 2009 and expanded into the U.S. in July.

Now, Frederique’s Choice is teaming up with Halstead Property for a new service that will allow brokers to send their clients a Timeless White bouquet of flowers once, or a bi-weekly subscription of personalized flower bouquets for three months. So basically, you may not have even unpacked your dish towels yet, but at least you’ll have fresh flowers.

“This is a wonderful step toward promoting the idea that fresh flowers are more than just beautiful to look at—it has been proven that flowers in the home enhance our well-being and lift our spirits, among many other benefits,” Frederique said.

Each bouquet comes wrapped in sustainable and recyclable packaging.

Be sure to check out our upcoming issue of LLNYC for an exclusive interview with Frederique and a look at her favorite secret gardens in NYC.