Long gone are the days of the unpretentious beer. For years now, beer has been going the way of fine wine – becoming increasingly obscure and expensive. Now, brands like Goose Island are taking it a step further and releasing super expensive, limited-release bottles for the ultimate beer snob.
Last week, Goose Island unveiled their Rare Bourbon County Brand Stout, which sells for $60 per 16.9 oz. bottle, according to Town and Country.
“Only $255 for a 12 oz. 6 pack,” one outraged beer-fan wrote on Twitter. “Seems like a bargain.”
But considering that Goose Island aged their imperial stout for two years in 35-year-old Heaven Hill bourbon barrels, the price starts to make more sense. Still, $60 for 16.9 oz. is far more expensive then many top of the line scotch whiskeys.
Nevertheless, expect the entire stock to sell out on day one and for bottles to appear online selling for nearly 10 times the original price.