Cheers to Chanel for buying a Napa vineyard

Alain and Gerard Wertheimer, the co-owners of Chanel, love their vino. Because they can’t seem to get enough of the stuff, they have been quietly purchasing vineyards over the last ten years. Most recently they have acquired their first in the U.S., in Napa. They already own thr French labels Château Rauzan-Ségla in Margaux and Château Canon in Saint-Emilion.

Vogue takes us on a tour of the duo’s latest acquisition — the 33-year-old, 1,531-acre St. Supéry Estate Vineyards and Winery at Dollarhide Ranch — which is a real stunner.

Lest you think Chanel is adding wine to their list of luxury goods, think again. These #winos4life explain their foray is not an extension of the brand, but rather solely based on their love of the nectar. While other fashion houses “like the LVMH juggernaut portfolio’s purchase of Moët or Prada investing in the Italian sweetshop Pasticceria Marchesi earlier this year,” Vogue reports we will not be seeing any double-Cs emblazoning bottles.