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Domestic air travel these days is the equivalent of “Lord of the Flies” and even short first-class flights to Miami can be a nightmare. Enter Blade, an aviation startup founded by former Sony and Warner Music Group exec Rob Wiesenthal and GroupMe cofounder Steve Martocci.
The company, which is currently known for its exclusive trips to the Hamptons, has introduced a real game changer just in time for Art Basel called BLADEone. The service will shuttle one-percenters via helicopter from one of three Manhattan luxury lounges to a Gulfstream IV jet at the Westchester airport. From there, they will be whisked away to all the sun, sea, sand and high-priced art Miami has to offer.
Acknowledging the travel struggle is real, Wiesenthal explains to Vanity Fair:
“Commercial air carriers have set a pretty low bar in terms of quality of experience—travel times to the airport, long lines, takeoff delays, and an in-flight experience that’s diminished year after year. There is no reason why your flight can’t be as enjoyable as your time at your destination.”
#bladebounce with #FlyGuy @PKrim @casper #TheDreamTeam @Flyblade #FlyGirl back from Vegas looking forward to #BetterSleepforBrighterDays tonight ! A photo posted by marcy simon (@teflonblondie) on
A one-way ticket on the two-and-a-half-hour flight starts at $2,250, including the helicopter transfer. Guests will be met with a Tamara Mellon-clad flight attendant and plied with rosé and Todd English cuisine. Other goodies include personal iPad Pros loaded with movies curated by the TriBeCa Film Institute, and Jack Spade amenities cases filled with Blade-branded Del Toro slippers and La Mer skin products.
Art aficionados take note: BLADEone launches its first flight at 4 p.m. on Thursday, December 3, just in time for Art Basel’s kickoff. Another Miami-bound trip will leave at the same time on Friday, and return flights will leave on Sunday and Monday. The service will run through the winter to both Miami and Palm Beach.