This pink sapphire watch for $980,000 has Kardashian written all over it

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If Kim Kardashian and Kanye are looking to buy North a lil something something so that she doesn’t get jealous of all the attention her new baby bro is getting, then we have the perfect gift idea: this brand new 07-02 watch from Richard Mille, which is made out of a pink sapphire case and is selling for the oh-so-modest price of $980,000.

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What exactly is a pink sapphire, you may ask. It’s a fair question because it does not exist in nature, but is created in a lab using a painstaking process that takes at least 40 days. If anything goes wrong, it will shatter and they’ll have to start again.

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According to the brand, the inspiration for this watch is the Pink Lady cocktail, which “encapsulated a desire to modernize the rather chauvinist customs of clubs and their gentlemen clientele.” This watch also “brings a feminine approach to technique, cloaking it in the pink tones of this renowned drink.” All righty then.