This pink sapphire watch for $980,000 has Kardashian written all over it


If Kim Kardashian and Kanye are looking to buy North a lil something something so that she doesn’t get jealous of all the attention her new baby bro is getting, then we have the perfect gift idea: this brand new 07-02 watch from Richard Mille, which is made out of a pink sapphire case and is selling for the oh-so-modest price of $980,000.


What exactly is a pink sapphire, you may ask. It’s a fair question because it does not exist in nature, but is created in a lab using a painstaking process that takes at least 40 days. If anything goes wrong, it will shatter and they’ll have to start again.


According to the brand, the inspiration for this watch is the Pink Lady cocktail, which “encapsulated a desire to modernize the rather chauvinist customs of clubs and their gentlemen clientele.” This watch also “brings a feminine approach to technique, cloaking it in the pink tones of this renowned drink.” All righty then.