Looking for costly baubles as last-minute gifts or stocking stuffers? Bergdorfs has read your mind. As part of a recent renovation — its most elaborate since the late ’90s — the tony store has remodeled the 57th Street side of its iconic building to construct a new jewelry mecca. To add to its exclusivity, Town and Country reports the jewelry area of the store now has a private entrance. Clientele can avoid mingling with the non-elite crowds teeming on Fifth Avenue.
The store’s presentation director Linda Fargo — who designed the salon along with architect Michael Neumann — told WWD that it is a “store within a store” because of its individual entry point.
“We wanted to create something that was still grand, yet intimate,” she said about the updated jewel box layout and visuals.
In addition, the gem den houses a private viewing room to host “exceptional” clientele as well as trunk show events.
The newly debuted salon is stocked with watches from Piaget and Bulgari, along with glittering jewelry creations from high-end designers such as Lorraine Schwartz, Stephen Webster, Nikos Koulis and Daniela Villegas. And no need to feel guilty about such splurges; all gems are responsibly sourced and will be provided by Gemfields as part of its recent partnership with the New York department store.
Prices range from $1,000-20,000 for designer pieces in the public salons, with pieces by Sydney Evan and Armenta, and fine jewelry, ranging from $20,000 to well into the millions with pieces by Lorraine Schwartz, Pomellato and Verdura.