Desperate warm times call for desperate measures. Since this December has been the one of the warmest years in history, ski resort towns in Europe are cooking up ideas to keep the fun (and industry) from going bust due to the snow famine.
In Chamonix, France, for instance, the town opened a petting zoo as a consolation for children who can’t hit the slopes. In Laax, Switzerland, lift prices were raised to keep skiers out of lower altitude (and sans-snow) areas. Meribel in the French alps imported snow via a helicopter and in Saint Martin-de-Belleville the mayor requested locals avoid the slopes.
Snowy town #chamonix #chamonixmontblanc #france #traveller #wonderlust #instatravel #travelgram #backpacker A photo posted by World Spinning Round (@worldspinsround) on
One London-based vacationer explained how warm weather put the kibosh on his plans for wintry fun, “We took the kids to the swimming pool. We also had the iPads for entertainment, and we took some walks.”
In addition to boredom, it is also reported that skiers and snowboarders are facing far more serious injuries this year. Because of the artificial snow, the narrow slopes and the presence of rocks and trees, conditions are far more dangerous for winter-sport enthusiasts.
“Normally, you break a leg and you fall, maybe you slide a bit further and hit the snow but that’s it,” Innsbruck University Hospital spokesman Johannes Schwamberger told Bloomberg. “Now, when you fall you slide and hit a rock, or a tree, break another bone, get a bruise, that’s where the multiple injuries come from.” Definitely not the après-ski experience most are hoping for.
Nicely played, global warming, nicely played.