Rolls-Royce Motor Cars just announced the second best year recorded in its 112-year history. The luxury car manufacturer saw 3,785 cars commissioned last year.
The company also sold more cars in the €200,000-plus range than any other manufacturer, according to a press release. Sales were driven – no pun intended — by the Wraith and Ghost family of cars.
“2015 was a year of tremendous challenge for the entire luxury industry. I am very proud of our success, which was achieved against a backdrop of considerable global uncertainty,” Torsten Müller-Ötvös, CEO, said. ”We have proven that our long-term strategy of globally balanced, sustainable and profitable growth is delivering and we have maintained our position as the world’s leading luxury manufacturer. I am quietly confident of a strong year in 2016.”
Sales were up worldwide – 7 percent in the U.S. However, it wasn’t all blue skies. Rolls experienced a dramatic slump in one market: China, where year-over-year sales plummeted some 54 percent.
The company has been on the move in other ways as well, releasing their new “drophead” car (i.e. convertible) called simply, Dawn, in September. Not to mention the slightly obscene “limited edition cocktail hamper” – basically a portable bar that costs roughly $45,000.