New Silicon Valley magazine targets monied tech crowd

It’s not just about Park Avenue anymore. The real money is being made on the west coast by young tech entrepreneurs. So it is hardly surprising that Modern Luxury is launching “Silicon Valley” a bimonthly magazine targeted at the monied tech crowd, the average of whom live in homes valued at $1.4 million and make upwards of $300,000 a year.

Still, it seems counterintuitive to launch a publication in print to a high-tech crowd used to doing nearly everything online. Editorial director of the new publication, Beth Weitzman and editor-in-chief Anh-Minh explained their rationale, saying:

“Silicon Valley is obviously one of the leading wealth-generating markets in the world. It’s an influential center for culture and community that goes far beyond [the area]. The HBO show … indicates there’s interest nationally on the lifestyle of Silicon Valley.”

“Silicon Valley” magazine will have  “localized content generated by people who actually live in this area and understand what we’re interested in,” Weitzman said.

The first issue is on the newsstand now and features a cover story about Tristan Walker, an entrepreneur who launched a beauty product company aimed at black customers, an article about Swisher and food writing by James Beard Award-winner Carolyn Jung.