Customers of luxury shopping sites Net-a-Porter and Yoox (which together make up the Yoox Net-a-porter Group) are not exactly the types of people who like to wait for anything. On average, the company says, they spend about $388 per order and the company reported 1.7 billion Euro profits for 2015.
Now, thanks to a newly-announced partnership with IBM, those customers will have to wait even less time for their new Chanel flats to arrive at their doorstop. Using IBM’s order management system, Net-a-Porter will be able to “enhance its omni-channel offer, allowing for seamless inventory integration between YNAP and the Brands’ distribution centers and retail network.”
Basically what it means is that instead of relying on shipping items from a warehouse, IBM will find the closes source of whatever item you are looking for, and have it sent to you. Say you want to buy this fringed bucket bag from Proenza Schouler for $1,850, the system will be able to check not just Net-a-Porter’s warehouse, but also your local Proenza Schouler store to see if they have it in stock. If they do, they will ship it to you as soon as possible so that you can get out there and attract the snaps of the street style photogs.
Because that’s the entire point of cutting edge technology, right?