There is certainly no shortage of super pricey men’s watches on the market from brands like Cartier, Piaget, Rolex and Patek Phillipe, but until now, there were no options for men who wanted a watch to match their wives’ favorite tufted handbags.
No more! Chanel has just announced at Baselworld, the jewelry and watch fair happening now, the arrival of a new men’s watch called, simply, the Monsieur de Chanel.
This is the first watch from Chanel that was made entirely from the brand’s assembly plant in La Chaux-de-Fonds, Switzerland. It took eight craftsmen five years to develop it, and Chanel bought a stake in the legendary watch company Romain Gauthier to help them with the process. The watch features a jumping hour (in which the hour is displayed as a Roman Numeral), and a transparent back cover that allows you to see all its complex interior workings.
If you want one, though, you better be quick; according to The New York Times, only 300 of these watches are being made in 2016 at a price of €31,500 euros for beige gold or €33,000 for white gold (about $35,000-$37,000).