Don’t throw your mason jars filled with artisanal kombucha out your barn door quite yet!
According to a new study from Zillow Digs, listings that mention the words “barn doors” can sell for a 13 percent higher price and 57 days sooner than comparable properties. Other hot words are “shaker cabinet” (which can raise the price 9.6 percent), “farmhouse sink,” (which raises it 7.9 percent) and “subway tile” (which raises it 7.9 percent).
To do the study, Zillow looked at two million homes that were listed between January 2014 and March 2016. They compared similar homes where the only differences were the keywords (i.e. two $2 million homes in Los Angeles, one of which has a barn door while the other doesn’t). From there, they were able to create a statistical model that predicted how much adding those words to a listing would affect the price.
Of course, the words are meaningless — it’s the features themselves that are drawing in buyers and all this study really shows us is that buyers are still interested in rustic homes. “Barn doors are a signal of a strong design sense. People that design homes or fix them up with barn doors might have their eyes toward other key design elements that people value, like a farmhouse sink or an open kitchen,” Skylar Olsen, Zillow’s senior economist told Bloomberg.
So, sorry, just running out to Restoration Hardware and slapping a barn door on your 150 square foot studio won’t make it sell faster. For that, you need real design sense.