Rich Kids of China banned from television

Don’t expect to see a show called the Rich Kids of China any time soon.

China’s state censor is banning its rich and famous kids from appearing on reality TV shows, reports China’s state news agency, Xinhua.

The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) claims the move is to protect the rich kids of China from exploitation and the harmful effects of TV stardom.

However, the Hollywood Reporter suspects the move is more likely an effort to stop the fuerdai, or “second-generation rich,” from embarrassing their parents and undermining the government’s austerity drive (an effort to shrink the widening wealth gap in the country.)

Perhaps the country is trying to avoid a repeat of the controversy Wang Sicong – son of China’s third richest man and real estate tycoon, Wang Jianlin – caused last year when he posted a picture on Weibo of his dog wearing two gold Apple watches.

If only someone had taken this approach with those pesky rich kids of Instagram!