While designer imposters are nothing new, Louis Vuitton-branded fried chicken surely means they have reached an all-time low.
The famed French brand recently sued a South Korean chicken joint for illegally using its name. Fox News reports that Louis Vuitton Dak –a play on the designer name and “tondak” the Korean word for whole chicken — was also using a similar logo to LV’s on its napkins and wrappers. The “Louis Fauxton” marketing idea certainly didn’t fly with the courts, who ordered the chicken purveyor immediately cease using the unoriginal name. In addition, it was decreed that the owner, Mr. Kim, would be forced to fork over an additional $440 each day he didn’t comply.
But Kim was at it again in mere days, cooking up another scheme to have his poultry reflect the luxury brand’s name in some form. On a wing and a prayer, he changed his eatery’s name to ‘chaLOUISVUI TONDAK.” Once again his marketing tactic laid an egg, with Louis Vuitton suing. The court ruled in the luxury brand’s favor a second time,, stating, “Although he changed the name with different spacing, the two names sound almost the same. So he violated the court order and should pay the money.”
Kim is expected to have a pay an arm and a (chicken) leg — more than $12,000 — for the 29 days he was in non-compliance.
One can only hope Kim gives it a rest and doesn’t try to launch additions to his menu such as Gucci fries or Louboutin sliders.