A new red blend backed by the luxury lifestyle conglomerate LVMH is making waves and commanding prices only seen by the best bottles of Bordeaux. But wait for the kicker: it’s made in China.
The wine is labeled Ao Yun, which means “roaming above the clouds” — a reference to the remote aeries of the Tibetan foothills where the grapes are grown.
Only 24,000 bottles have been made — which explains in part the $250 a bottle price tag. So is it worth hunting down a bottle and shelling out? According to Bloomberg, yes.
“The blend of 90 percent cabernet sauvignon and 10 percent cabernet franc is ripely fruity, dark, and powerful, with a spicy tang, a hint of licorice, and a silky smooth texture. It’s nearly 15 percent alcohol and tastes unique, something like a combo of a Spanish Ribera del Duero and a Napa cult cab. There’s tons of tannin, so it should age for a long, long time. It was a pretty good accompaniment to braised short ribs, too,” Bloomberg critic Elin McCoy writes.
It may seem odd for such an established brand, known for high-end champagne and handbags, to venture into wine cultivation in remote China.
But president of Moet Hennessy’s Estates and Wines division Jean-Guillaume Prats tells McCoy that they are committed to new market. Moët Hennessy went to Argentina back in 1959, and it was the first French company to invest in Napa, back in 1973.
And the hype is already reaching driving the super-rich in Asia and aboard wild with anticipation. Prats says that they have already received offers for the entire production.