Turn down for what? A lawsuit with Lil John

Blue & Cream describes it’s store as a “hip fashion boutique for men and women featuring upscale designer lines.” That sounds like a far cry from rapper Lil John’s “crunk” party aesthetic. Nevertheless, the shop has been stocking a hip flask bearing the phrase, “Turn Down for What,” which is undoubtedly being sold to Hamptons revelers with a taste for approachable irony. And that is making Lil John, the artist of the hit song “Turn Down for What,” very unhappy.

Lil John’s lawyers recently sent a cease-and-desist letter to Blue & Cream in East Hampton, according to the New York Post. The boutique was told to stop selling the flasks, or make a licensing agreement with the rapper for 40 percent of future profits.

Celebrities including Gwyneth Paltrow, Chanel Iman and Christie Brinkley have all been spotted shopping at Blue & Cream.

“The flask was inspired by the song’s party theme,” Blue & Cream owner Jeffrey Goldstein told the Post. “This is likely a case of a third party trying to bully us, but the right thing to do is to stop selling the flask. It was all in good fun; it wasn’t meant to cause an international incident.”

Check out the hilarious and slightly NSFW music video for “Turn Down for What” below.