You have to respect the chutzpah of the hoteliers at Baccarat who looked at the Four Season’s $120,000 trip around the world and thought “We can do better — and charge more than twice that amount.”
That’s what the hotel chain is doing with their new “Baccarat Heritage Experience.” For $300,000, guests will go on an even more lavish 12-day trip around the world, that includes private planes, stays in five star hotels and all the food and crystal you could ever hope for.
The trip begins in New York, where guests will stay at the Baccarat Suite and be able to shop (i.e. spend more money) at the Baccarat flagship boutique on Madison Ave. The next day they will enjoy a facial at the Spa de La Mer and dinner at Chevalier. Then they will fly private to Paris where they will visit the Maison and Musée Baccarat, take a helicopter to Lorraine, and eat lunch at the “Chateau” Baccarat. They then go on to Istanbul, Moscow, Japan, South Korea and finally back to New York.
The whole trip is centered around learning about Baccarat, which means it is essentially a chance for people to spend $300,000 to be advertised to. Or, as they put it, “This exclusive experience is designed to immerse our guests in the world of Baccarat and deliver a once in a lifetime global experience.” Ok, sure.