After a decades long hiatus, Louis Vuitton is set to return to the fragrance world in September with a new scent, Les Parfums Louis Vuitton.
The collaboration between the luxury French brand and perfumer Jacques Cavallier Belletrud was initially announced in 2012, and the four years since have been spent researching and developing the label’s first fragrance since the eighties.
Their new perfumery Les Fontains Parfumées, was built for the project and can be found in Grasse, France – the birthplace of both perfume and leather craftsmanship.
According to their blog, the new scent – like all of the brand – is inspired by far flung destinations and is, “driven to accompany voyagers wherever they travel.”
Belletrud – who has loaned his nose to the likes of Oscar de la Renta , Dior, and Yves Saint Laurent – spent months traveling the world in search of inspiration. Expect Les Parfums Louis Vuitton to have notes of “exotic places and rare materials” to create a “journey of emotions.”