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Forget Ebay! For those wanting to ensconce themselves in A, B and C-list celeb duds, SecretCloset, an app that allows you to bid on famous folks’ fashion cast-offs, makes it easy.
The app’s anonymous founders have somehow convinced Hollywood stars, like the Kardashians, to participate by placing their hand-me-downs on the online sales site. Also putting their unwanted garb up for sale are actresses Bella Thorne and Vanessa Hudgens, as well as supermodel Irina Shayk (parting with a Chanel tweed suit jacket, described as “very useful for everyday business affairs.”) Reality star, Snooki, appears on Instagram hawking the site as well, offering up her own Burberry scarf as a lure. And if you’ve ever wanted to literally know how it feels to walk a day in a famous person’s shoes, now is your chance; model/actress Emily Ratajkowski is selling a pair of used Louboutins for $800.
Racked recently highlighted an item they deem “the best item that ever has been or will be for sale on the app” — a Fendi monster charm keychain once belonging to Kendall Jenner. Originally $850, the accessory can now be yours for only $300!
Sadly, while Kendall is selling additional designer items, she has had a zero response rate since signing up for the app ($29.99/year) five months ago. Likewise, other celebs like the aforementioned Ratajkowski also has a no-response rate.
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So what’s in it for them?
Karl Javellana Nguyen, SecretCloset’s Global PR and Marketing Director explains some spokespeople are compensated monetarily while others receive “gifts.” We can only speculate on what Kendall is getting in exchange for participation, but Huffington Post has reported that Kendall can make anywhere from $125,000 to $300,000 per sponsored Insta — which is far more lucrative than the mere few grand her actual items would nab her.
“It’s a call to action” says Nguyen. “What we’re looking at is the exponential growth in the number of downloads, the client retention, and the buzz.”