Gwyneth Paltrow is finished with Goop!

Credit: Georges Biard via Wikipedia

Oh my goopness, this is some tragic news!

Gwyneth Paltrow, wellness queen, user of $15,000 sex toys and occasional actress, has made a shocking and seriously depressing announcement. The founder of Goop — the site which currently has an article right now called “Notes from a Shaman: Moving Negative Energy and Why the World is in Upheaval” — has said that she wants the site to be able to exist without her.

“My dream is that one day no one would remember that I have anything to do with it.” she said at a panel, adding she often thinks about, “How can I separate myself from the brand? — and I think it’s going to be more its own brand.”

Gwyneth, may we remind you that you are Goop and Goop is you (literally the name is derived from your initials). If people forget that Goop is your brand, then they will have forgotten about it completely.

Hopefully, the dark day when Gwyneth says goodbye to Goop forever is a long way away. A source lose to her told Page Six: “Goop is growing into a brand of its own, separate from Gwyneth . . . That doesn’t mean to say she is not fully committed and excited as ever to build the company to that point.” [NYP]