What do women want? It’s a question that’s plagued men for as long as time, and now, luxury hotel owners are wondering the same thing.
Apparently, rich, single ladies are traveling more — for work and pleasure — and hotels are trying to attract them. The Dukes Hotel in Mayfair, for instance, attracts wealthy women travelers by offering “Duchess Rooms,” which have amenities like female-only room service (women feel uncomfortable with strange men in their rooms), glossy magazines, smaller slippers, fresh flowers and complimentary fruit. The Hotel also plans to bring these changes to its branch in (where else?) Dubai.
According to CNBC, many of these newly-rich single women come from Asia, where the female ultra high net worth population grew by 9.1 percent between 2010 and 2014.
Ultimately, though, we think this change relates to the growing independence of women around the world, who no longer are afraid to travel or go on vacation by themselves. As one tour organizer put it, “Women are buying vacations for themselves the way De Beers used to promote the right-hand ring: The one you bought for yourself.” [CNBC]