For the last four decades Avenue has documented the lives of its own upscale readers. It has photographed the interiors of all the “good buildings” and chased down every well-coiffed socialite in the 10065.
Gross got his start covering the fashion industry, eventually penning the book “Model: The Ugly Business of Beautiful Women.” Gross has also gained a reputation as a real estate writer, publishing numerous articles on NYC’s residential market and two books on the wealthiest apartment buildings in the city — 15 Central Park West and 740 Park Avenue. Recently, he returned to fashion with his newest book, “Focus: The Secret, Sexy, Sometimes Sordid World of Fashion Photographers” (check out our book party coverage here).
Gross first joined Avenue as Real Estate Editor and a monthly columnist in 2012. In summer 2014, he served as interim editor while Prince took a maternity leave. However, he left the magazine for a period to complete his latest book.
“I’ve been charged with reinventing Avenue for a new era and for new generations of its subjects, who are New York’s highest achievers and most prominent people,” Gross said in statement. “I am eager to embrace that challenge.
Gross will work closely with President and Publisher, Randi Schatz, to whom he will report. The magazine is owned by Manhattan Media, the publishers of Dan’s Papers and New York Family.