Just in time for the holiday season, Nike revealed more details about its much-hyped up pair of self-lacing sneakers, the HyperAdapt 1.0. The three big takeaways are that they will be available to purchase starting December 1st, that you can only buy them only by making an appointment at the Nike Soho store or at Nike’s ultra-exclusive gym 45 Grand Street. And, oh yeah, they cost $720. Apparently making your “Back to the Future” dreams come true is a little pricier than expected.
If you think the HyperAdapt is exclusive, though, it’s got nothing on the Nike Mag, another self-tying shoe that the company made only 89 versions of and raffled off in October with proceeds benefiting the Michael J. Fox Foundation for Parkinson’s Research. An early prototype of the shoe was auctioned off in 2011 for a whopping $10 million.
Unlike the Nike Mag, the HyperAdapt does not resemble the shoes Fox famously wore in the movie; these have a more modern design and look like shoes you might actually want to wear today. The company says more pairs will become available in other Nike locations around the US later in the month.