— Jake Schmidt (@TheJakeSchmidt) November 21, 2016
As Snapchat prepares to go public in a few months with a rumored $25 billion IPO, the company is not wasting any time keeping hype and interest in their brand alive.
Earlier this month, the company released so-called “Snapchat Spectacles” that allow users to take snaps and videos with just glasses. Though they sound a lot like Google Glass, reports say they are much more user-friendly and easy-to-use. The only catch is, they’re only available via a single traveling vending machine.
The machine started on the west coast, and since then has been making its way across the country — including a stint next to the Grand Canyon. Today, it finally debuted in New York (right next to the midtown Apple store), where frantic tech nerds and enterprising eBay sellers are currently lining up to get their hands on a pair.
Though each pair only costs $129.95 from the vending machine (users are allowed to buy two), due to their scarcity and cult-appeal, the things are selling for enormous mark-ups on eBay right now with some sellers asking thousands of dollars.
We guess you can’t put a price on glasses that make your friends look stupid.
— Kerry Flynn 🐶 (@kerrymflynn) November 21, 2016