What do you do after a gold medal finish? Pop a bottle of champagne, of course. What do you do after winning nine gold medals? Get all the champagne! And that is precisely what Olympic champion and fastest man in the world Usain Bolt is doing – taking the position of CEO of Maison Mumm.
Founded in 1827, Maison Mumm is one of Champagne’s largest producers. Owned by Pernod Ricard, the brand created the position of CEO specifically for Bolt, who announced his new job in an amusing video.
In his new role, “Mr. Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm,” the company announced in a press release.
“I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” Bolt added. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”
It’s quite the publicity stunt and no doubt Bolt won’t really be pulling the company’s strings. Now we’ll wait and see if Bolt can get customers running to their wine merchants.